Recruitment agencies combatting job board fatigue

These days finding talent is a recruiter's bread to their connecting with said talents butter. And attraction in the recruitment process is more important than ever. 

With the days of relying solely on a job board to attract candidates being gone, the importance of a company’s or recruitment agency's branding has become more relevant than ever. And particularly as job boards can attract applications that aren’t relevant to the job, it’s increasing workloads for recruiters, resulting in slower response times and frustrated candidates.   

What these frustrated candidates are then often experiencing is job board fatigue. Which refers to candidates becoming unmotivated to apply to roles because of their negative past experiences.  

“But people still need to find jobs to apply to, so how are they doing it if they’re not looking at job boards?” You might ask.  

Well, the answer is right in front of you.  

And it refers to our now socially connected world.  

But why?  

Because “candidates have hit a point that I call ‘job-board’ fatigue and they seek other channels to find jobs. Which of course are increasingly becoming available in a digital, socially connected world” - Greg Savage.  

What does this mean? 

1. Candidates are engaging with recruitment agencies/consultants on digital platforms such as LinkedIn to find new roles 
2. Recruitment agencies are focusing on their marketing efforts, CRM systems and their employer branding to reduce the reliance on their job boards.

Essentially, marketing efforts are climbing the list of priorities as job boards are taking the backseat. Meaning that instead of relying on job boards to find people, people are out there finding people jobs.  

With over 26,000 followers on LinkedIn, Eight has been busy getting ahead of the pack in terms of a social audience. And we’ve done this to build relationships with individuals who at some point will be looking for a new role. Plus, we know the benefits of having a socially engaged brand, especially at a time where a strong branding is now more important than ever.  

Knowing that job boards are no longer the only method to source candidates, we've adapted our way of advertising for a role to best appeal to candidates who may be experiencing job-board fatigue. And with an increasingly digitally focused world, the focus has become attracting candidates to view ads through social media platforms and targeted marketing efforts. What this also does is allow a company to get in front of the passive candidate market, resulting in the creation of interest for certain roles.  

Over the past year you may have heard people describe the current workforce and recruitment world to be candidate short. But we don’t think this is accurate. What we think is that it is applicant short. The candidates are still there but with people experiencing job board fatigue, they’re not applying for roles.  

Makes sense, hey?  

And if you’re having trouble attracting candidates to apply to your role, give Nadene a call to chat through all things marketing and attraction at a recruitment agency. You can reach her on 0432 124 418 or email nadene@eightrecruitment.com.au.